ABOUT

Chelsea is a versatile public relations expert with over a decade of experience spanning luxury fashion, lifestyle, beauty, food & beverage, and direct-to-consumer industries. Her career has been marked by a broad range of experiences, from prestigious roles within European fashion houses to instrumental contributions to the growth of startup ventures.

Having begun her career in-house at renowned fashion labels such as Valentino and Dior, Chelsea cultivated a robust foundation and enriched understanding of the intricacies of luxury branding and communications strategies.

Driven by a passion for innovation and entrepreneurship, Chelsea transitioned to the startup landscape, where she played a pivotal role as the founding team member of DADA Daily, by Claire Distenfeld Olshan. Leading all aspects of external communications, Chelsea was instrumental in propelling DADA Daily from its inception to becoming a nationally recognized luxury snack brand. Her ability to seamlessly navigate the complexities of a startup environment while maintaining a sharp focus on strategic objectives showcases her effectiveness as a communications expert.

Building on her success in the startup realm, Chelsea joined boutique PR agency, ASHE, as a Director. In this role, she led with a strategic mindset, spearheading the development and execution of comprehensive communication strategies, including successful go-to-market initiatives, for a diverse portfolio of clients spanning fashion, lifestyle, beauty, and spirits sectors. Chelsea's ability to seamlessly blend her deep-rooted knowledge of the luxury industry with the agility required for dynamic client needs underscores her effectiveness in delivering impactful results.

With a proven track record of success and a keen eye for emerging trends, Chelsea continues to leverage her expertise to help brands navigate the ever-evolving landscape of media. Her unwavering dedication to delivering innovative solutions and her ability to forge meaningful connections make her a trusted partner for brands seeking to make a lasting impact in today's competitive market.

APPROACH

Chelsea takes pride in her dynamic and collaborative approach to communications, leveraging her extensive experience to seamlessly integrate as an in-house extension of her clients’ teams. With a hands-on approach, she streamlines communication efforts to align with each department's goals and needs.

From ideation to execution, Chelsea provides executive-level expertise and a comprehensive 360 perspective to strategies. Her well-rounded knowledge of varying industries offers a fresh outlook, enabling her to deliver personalized support aimed at enhancing brand equity and fostering lasting value.

Chelsea prioritizes transparency and direct interaction with her clients, ensuring unwavering support throughout the process, from onboarding to strategy development and execution. Emphasizing quality and collaboration, she closely works with clients at every stage to achieve communications objectives.

With her seasoned professionalism and expertise in relationship-building, Chelsea offers high-caliber support with a strategic approach that elevates brands to new heights.

  • “Chelsea takes a thoughtful and personalized approach when it comes to her media relationships and pitching practices which shows in her results. The features and profiles she’s secured, while ensuring every detail is communicated to perfection, has been pivotal for my business. Her organization, timeliness and dedication towards her clients and partners is unlike any other and I have absolutely loved working with her.”

    - GAB WALLER, FOUNDER OF GABWALLER.COM

  • "Chelsea is a fundamental addition to the team in building our brand positioning from its inception to our first year in business. Chelsea is a passionate and committed professional that delivers results; she is a highly organized professional that has turned our business proposition into media coverage, successfully creating our launch story. Additionally, she has helped us build strong partnerships with top influencers and hospitality venues that have significantly impacted awareness and sales.”

    - RAFAEL SHIN, FOUNDER & DULCE SANCHEZ, MARKETING DIRECTOR OF AGUA MÁGICA

  • "Chelsea has been working with us for over four years and has been the consummate professional. She truly cares about our brand and constantly comes up with creative ways to market us beyond the standard PR tactics. She's extremely organized, on top of it, and also super personable, all around a pleasure to work with."

    - JEN YU AND ALEX PENFOLD, FOUNDERS OF JAXON LANE

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